SMS messaging is tested and tried form of marketing tactic that has a huge potential of attracting a lot of customers. Although artificial technology has improved customer experience, you should never ignore the fact that SMS messaging has its benefits. Conversational SMS can take your marketing strategy to the next level. It is the best way to engage your customers because they can easily reply. When you are using a two-way messaging service, it is easy to keep your business relevant and interesting. The more you interact with your customers, the more you will get to know what they want. Let us look at a few tips on how to create a conversational SMS campaign.

1. Ask for customer consent. With the introduction of the General Data Protection Regulation, businesses should always ensure that customers agree to receive any message that you send to them. If customers agree to receive your messages, they should also be able to opt-out at any time using an opt-out code. And if customers request you to delete their personal data from your system, you should immediately do so. You should always make sure that you oblige to the correct regulations provided and this will make your customers trust you. It will help create a bond and freedom between you and your customers, hence boosting your business.

2. Make sure your content has value. Now that you are trying to up your marketing strategy using a conversational approach, you should also make sure that your content brings value to customers. SMS is the best tool of communication and considering the nature of the channel, you need to portray a sense of urgency in all your messages. Just because your audience prefers the SMS channel does not mean they will always read everything you send them. Make sure your SMS has relevant content that will not make them want to opt-out.

3. Include a substantial call to action. Depending on how you want your SMS marketing strategy to work, you should always include a call to action (CTA) which is very powerful. This means that when your audience receives your message, they should find it interesting and want to know more about it. Many customers will opt-in if they find sense in what you are trying to tell them. You can include a coupon or a discount that customers can get when they opt-in. Your SMS will now act as a stepping stone to more details of what you have to say.

4. Always be creative with your SMS marketing. Just as much as you can use any other marketing strategy or content, your SMS marketing content needs to be easy and add value to your audience. Make sure you are careful with the type of language you use because you are reaching out to many customers via SMS. The older generation will not be able to digest the latest texting trends, so you need to make it easy, appealing, and understandable for everyone. Before you start your SMS campaign, you should do a little research and get to hear what your audience wants and how. You should also make sure that all your SMS conversations are flowing, and someone should not get lost when reading.